4 Proven Tips to Guarantee Your Home Sells the Second Time

Have you been left feeling disheartened by your home sitting unsold? You’re not alone—many Chandler homeowners face the same challenge. But the good news is, your second chance is right around the corner. With the right strategies, you can turn your expired listing into a success story. Here are four proven tips to guarantee your home sells the second time.

1. Re-Evaluate Your Pricing Strategy

Pricing is the cornerstone of a successful home sale. Overpricing is one of the main reasons homes fail to sell. Here’s how you can ensure your pricing is spot-on the second time:

    •    Work with a local Chandler Realtor: An experienced agent like Ben Graham understands the nuances of the Chandler real estate market.

    •    Analyze recent sales: Review homes that sold within the last six months to determine the current market value.

    •    Learn from expired listings: Understand what went wrong with similar unsold homes in your area.

Strategic pricing attracts serious buyers and increases the likelihood of multiple offers.

2. Polish Your Home’s Presentation

First impressions matter, especially in real estate. A home that looks outdated or cluttered might turn away potential buyers. Here’s what you can do:

    •    Staging: Highlight your home’s best features to make it irresistible to buyers. Consider working with a staging expert to create a clean, welcoming environment.

    •    Cosmetic updates: Small changes, such as a fresh coat of paint or updated light fixtures, can significantly enhance your home’s appeal.

    •    Feedback review: Address concerns from previous showings, such as odors or layout issues.

A well-presented home tells buyers, “This is the one.”

3. Upgrade Your Marketing Plan

If buyers didn’t notice your home the first time, it’s time to level up your marketing efforts. Here are a few strategies:

    •    Professional photography and videography: Captivating visuals are a must for online listings.

    •    Virtual tours: Attract out-of-town buyers with immersive 3D walkthroughs.

    •   Social media campaigns: Target Chandler’s active homebuyers on platforms like Facebook and Instagram.

    •   MLS Optimization: Write engaging descriptions that emphasize your home’s unique features.

Innovative marketing ensures your home gets the attention it deserves.

4. Partner with the Right Realtor

Not all real estate agents are created equal. If your last agent didn’t meet expectations, now is the time to find a specialist who can guide you to success.

    •    Look for expertise in expired listings: Choose an agent with a proven track record of turning failed listings into sold properties.

    •   Ask the right questions: What’s their strategy? How will they communicate with you throughout the process?

    •   Leverage local knowledge: Ben Graham’s deep understanding of Chandler’s market ensures your home is priced, marketed, and sold effectively.

5. Get Creative with Your Down Payment & Earnest Money

Sellers want buyers who look financially strong and can close with minimal risk, because they don’t want their deals to fall through and head back to the drawing board. Even if you’re financing, you can signal financial stability in several ways:

Increase your Earnest Money Deposit (EMD):

• Standard earnest money is 1–3% of the purchase price. Bumping it to 5% or more shows commitment.

Use Non-Traditional Funding to Strengthen Your Offer:

• Consider borrowing from a 401(k) (some plans allow penalty-free withdrawals for home purchases).

• Ask family for a gift fund to increase your down payment.

• If necessary, explore bridge loans to unlock equity from your existing home.

🔹 Example:

"We’re putting down a $25,000 earnest deposit upfront to show our commitment, and we’re fully pre-approved with a guaranteed closing timeline."

💡 Pro Tip: Some lenders offer fully underwritten pre-approvals, which are stronger than regular pre-approvals and make your offer almost as strong as cash.

Conclusion:

Selling a home the second time doesn’t have to be a stressful experience. With the right approach—strategic pricing, enhanced presentation, innovative marketing, and the guidance of an expert Chandler Realtor—you can achieve the successful sale you’ve been dreaming of. Don’t let your home sit idle—let’s turn your expired listing into a success story.

If you’re ready to sell your home in Chandler, contact Ben Graham today for a free consultation. Together, we’ll craft a strategy to get your home sold quickly and for the price you deserve. Ben Graham

📞 Call Now: 480-745-2329 ✉️ Email: [email protected] 🌐 Visit: www.redonerealestate.com