Step 2: Launch week.
Your home only gets one first week on the market. We build demand before it starts.
Why the first week matters most
Buyers who have been waiting see new listings first. If the price and photos are right, they act fast. If not, they scroll past and rarely come back. So launch week isn't a soft open. It's the main event.
Coming Soon
Your home goes on the MLS as Coming Soon, with a set go-live date buyers can see. Here's what that gets you:
- A free read on price. Your days-on-market clock stays at zero. We watch how many agents and buyers respond before the home is live, and fine-tune if we need to.
- The right buyers get alerted. Every agent with a saved search for a home like yours gets notified, and so do their buyers.
- It's complete from day one. Full professional photos are already up, so an interested buyer can plan now instead of trying to remember to check back.
Live everywhere at once
On go-live day, your home goes active on every major site at the same time: Zillow, Realtor.com, Redfin, Homes.com and more. No slow trickle.
On Zillow, your listing gets Showcase treatment: bigger photos, a 3D tour, and an interactive floor plan. Your listing video goes right on the Zillow page too, so buyers can walk it before they call.
The people who already want a home like yours
We also go straight to buyers we already know about. Agents in my network get a heads-up, and buyers in my database whose search matches your home hear about it directly.
Step 3: Showings and updates · Back to Step 1 · The full plan
Thinking about timing your launch? Book a 15-minute call, or call or text 480-448-2020.